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The State of Parenthood 2024–25:
Insights into Today’s Canadian Families

Unlock Exclusive Access to the Full Survey Report

The State of Parenthood 2024-2025 cover image with a happy family walking at sunset

Canadian parents are facing more challenges than ever—from rising costs to the daily juggle of work and family. The State of Parenthood 2024–25 survey reveals how over 1,000 Canadian families are adapting with resilience, creativity, and what they need most from brands right now.

Get the complete report to discover:

  • The real challenges, behaviours, and needs of Canadian parents today
  • What 70% of parents say is their biggest challenge—and how brands can help
  • Actionable insights to shape your next campaign and connect with families in meaningful ways
“Parenting isn’t just a journey—it’s an evolution. Each generation redefines what it means to raise kids, tackling new challenges with fresh perspectives and unshakable resilience.”
Jane Bradley
President,
ParentsCanada

Download the Full State of Parenthood Survey

Why download?

  • Instantly access the latest data on Canadian parenting trends
  • Discover how your brand can make a real difference for today’s families
  • Gain exclusive insights not available anywhere else
“70% of parents cite the daily grind as their biggest challenge—brands that offer real solutions stand out.”

Questions?

Contact Jane Bradley, President, at [email protected]

or Lori Dickson, Director of Sales & Marketing, at [email protected]

Thank you for your interest in the State of Parenthood. We look forward to helping your brand connect with Canadian families.
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