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Our Difference

ParentsCanada is the only media brand in Canada dedicated to reaching parents and also grandparents. Two very different demographics but both share the love of their kids and grandkids and care deeply about raising happy and kind humans.

Reaching both demographics is key for brands who want to maximize their reach to both audiences.

Shot of a young couple and their adorable daughter spending time together outdoors

11 Million
Parents

Shot of grandparents bonding with their granddaughter on a sofa at home

8 Million
Grandparents

19 Million
Total Reach

Our talented content team is devoted to bringing our readers and subscribers meaningful and relevant content (written by humans) that resonates with both parents and grandparents.

And we deliver.

We reach your audience through omnichannel marketing.

TV

Regular Segments on The Good Stuff with Mary Berg (CTV).

Video

Product reviews, quick tip videos and one-on-one interviews.

Print

Two annual print publications with digital exposure included:

  • The Annual Guide for New Parents - 60K
  • GrandParentsCanada - 60K

Digital

ParentsCanada.com reaches 47K monthly unique visitors on average.

Email Marketing

Weekly and custom newsletters sent to 80K with an average open rate of 25%.

Social

52K followers on Facebook, Instagram, X, Pinterest and YouTube.

Let's Get Started

Introduce yourself and let us know what you are looking for. No budget is too small.

What are you looking for?

Lori, Director of Sales and Marketing

Email Lori

Jane, Owner

Email Jane

Advertising Opportunities

Custom Content

Content comes in many forms. Whether it’s print, digital, video, email, social or TV, content is what we do, every day. Provide us with your goals, your vision and your key messaging and we will create a custom program full of juicy content our readers will love. Our content team will deliver your story in a voice that resonates with our audience.

Print

Our ANNUAL GUIDE FOR NEW PARENTS gets in the hands of 60,000 new and expectant parents in Canada.

NEW: GrandParentsCanada Magazine.
A new print magazine devoted to Canada's 8 million grandparents.
Circulation: 60,000

All of our print programs include a digital component.

Content Provider

We write for your media channels whether it be your website, newsletter or a special email blast. Our team of writers do the work so you don’t have to. And SEO is all part of the mix. From article ideation to sourcing imagery, we do it all.

Product Features

Our product features section is called Need It, Want It, Gotta Have It! Cute eh? Have your product/service/ brand featured and promoted through our website, newsletter and social channels. A great opportunity to showcase new products and services.

TV

There’s still nothing like the glamour of TV. Lights, action, camera, and your brand is on The Good Stuff with Mary Berg on CTV. We host three segments each year with our host Gail Gabrielle (Product Editor). We showcase the latest and greatest products for parents. The Good Stuff with Mary Berg reaches 1.4 million viewers every week.

Video

Our production crew shoots everything from Product Reviews and Explainer Videos to Walk-The- Store Shopping videos and Quick Tips about your brand. Long-form interview style videos are also a great complement to any story as it adds impact and immediacy.

Email Marketing

ParentsCanada boasts an engaged community of 80,000 parents. Let us deliver your content exclusively to our audience through a custom email blast or include a content feature in THE WEEKLY, our weekly newsletter. We also develop custom email content for brands delivered through THIS WEEKEND, a special weekend edition newsletter.

Tried & Trusted Seal of Approval

There is nothing like a brand being reviewed by parents for parents. We test your brand/service for you to earn the ParentsCanada Tried & Trusted Seal. We spread the news through all of our media channels. Looking to grow your retail reviews? We do those too.

Contests

Who doesn’t love a contest. Our contests are an easy way to get your product or service profiled and make a parent very happy! We provide extensive exposure of contests across all our platforms. We give loads of support to our contests. You can use the opportunity to grab some valuable data in your entry form as well.