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Our Difference

ParentsCanada is the only media brand in Canada dedicated to reaching parents and also grandparents. Two very different demographics but both share the love of their kids and grandkids and care deeply about raising happy and kind humans.

Reaching both demographics is key for brands who want to maximize their reach to both audiences.

Shot of a young couple and their adorable daughter spending time together outdoors

11 Million
Parents

Shot of grandparents bonding with their granddaughter on a sofa at home

8 Million
Grandparents

19 Million
Total Reach

Our talented content team is devoted to bringing our readers and subscribers meaningful and relevant content (written by humans) that resonates with both parents and grandparents.

And we deliver. 

We don’t just ‘run ads’; we orchestrate coordinated touchpoints with parents across every major channel they use.

Print

Our print publications remain the most trusted source for Canadian families. The Annual Guide for New Parents and Grandparents Canada magazines each reach 60,000 readers through targeted, curated distribution to ensure your brand connects with the right audience. Print offers unmatched credibility in today’s digital and AI‑driven world, allowing your message to stand out in a context parents trust. These publications position your brand alongside authoritative content that families rely on for guidance and recommendations.

Sponsored Content

We create custom content rooted in real experience, expert insight, and editorial authority. Our editors and subject matter experts develop trusted narratives that resonate with parents, from website posts to short and long form video. Every program is strategically tailored to your goals and optimized for search and social, ensuring credibility, visibility, and meaningful engagement in an AI driven content landscape.

Email Marketing

ParentsCanada boasts an engaged community of 80,000 parents. Let us deliver your content exclusively to our audience through a custom email blast or include a content feature in THE WEEKLY, our weekly newsletter. We also develop custom email content for brands delivered through THIS WEEKEND, a special weekend edition newsletter.

Video

ParentsCanada boasts an engaged community of 80,000 parents. Let us deliver your content exclusively to our audience through a custom email blast or include a content feature in THE WEEKLY, our weekly newsletter. We also develop custom email content for brands delivered through THIS WEEKEND, a special weekend edition newsletter.

Custom Digital Mini Magazines

ParentsCanada creates custom mini magazines, guides and e‑books that parents want to keep. Each piece reflects our flagship editorial standards, showcasing your brand as credible across our site, newsletters and social channels.

Social

52K followers on Facebook, Instagram, X, Pinterest and YouTube.

Product Features

ParentsCanada boasts an engaged community of 80,000 parents. Let us deliver your content exclusively to our audience through a custom email blast or include a content feature in THE WEEKLY, our weekly newsletter. We also develop custom email content for brands delivered through THIS WEEKEND, a special weekend edition newsletter.

Parent Testing Program

ParentsCanada boasts an engaged community of 80,000 parents. Let us deliver your content exclusively to our audience through a custom email blast or include a content feature in THE WEEKLY, our weekly newsletter. We also develop custom email content for brands delivered through THIS WEEKEND, a special weekend edition newsletter.

Contest Marketing:

Contests are a powerful way to amplify brand exposure and elevate the performance of your campaigns. ParentsCanada designs engaging contests that spotlight your products or services while creating excitement and loyalty among parents. Each contest is supported with extensive promotion across our website, newsletters, and social channels, maximizing reach and engagement. Brands can also capture valuable first‑party data through entry forms, providing insights to inform future marketing strategies.