ParentsCanada is the only media brand in Canada dedicated to reaching parents and also grandparents. Two very different demographics but both share the love of their kids and grandkids and care deeply about raising happy and kind humans.
Reaching both demographics is key for brands who want to maximize their reach to both audiences.
Our talented content team is devoted to bringing our readers and subscribers meaningful and relevant content (written by humans) that resonates with both parents and grandparents.
And we deliver.
Our print publications remain the most trusted source for Canadian families. The Annual Guide for New Parents and Grandparents Canada magazines each reach 60,000 readers through targeted, curated distribution to ensure your brand connects with the right audience. Print offers unmatched credibility in today’s digital and AI-driven world, allowing your message to stand out in a context parents trust. These publications position your brand alongside authoritative content that families rely on for guidance and recommendations.
Sponsored Content
We create custom content rooted in real experience, expert insight, and editorial authority. Our editors and subject matter experts develop trusted narratives that resonate with parents, from website posts to short and long form video. Every program is strategically tailored to your goals and optimized for search and social, ensuring credibility, visibility, and meaningful engagement in an AI driven content landscape.
Email Marketing
Because of the power of first-party data, ParentsCanada has introduced two new weekly newsletters to our lineup to give parents even more content in their inbox. • The Weekly, offers a curated look at what matters most to Canadian families. • The Weekend, is our special curated newsletter for brands. Think of it like a mini magazine. • 7 Things To Know This Week, provides bite-sized content on every age and stage from Expecting to Grandparents. • The Full Story, delivers a single, deeply reported feature on one big topic shaping family life today. Our newsletters leverage our subscriber base with rich, consent-based data to deliver highly targeted campaigns that connect with the right audience, drive performance, and future-proof marketing in a privacy-first world.
Video
Video helps parents get to know your brand quickly, by seeing how it fits into real family life. Around three‑quarters of people prefer learning about products through short video, and over 80% say a brand video has convinced them to buy. At ParentsCanada, we produce short‑form social clips, product highlights, interview‑style stories, in‑store and lifestyle features, plus clear explainer and tutorial videos. Each piece is crafted to feel human and helpful, building parent confidence in your brand while staying aligned with Google’s E‑E‑A‑T principles and current digital best practices.
Custom Digital Mini Magazines
Parents love saving helpful resources they can revisit, which is why custom guides work so well. ParentsCanada creates custom mini magazines, guides, and e‑books that parents want to keep. Each piece carries the same editorial care as our flagship media, so your brand shows up as knowledgeable and credible, then is shared across our site, newsletters, and social channels to reach parents who already look to us for guidance.
Social
ParentsCanada connects with parents where they are, every day. Our social channels deliver trusted tips, relatable stories and brand partnerships that feel natural, helpful and shareable—sparking conversation, driving clicks and inspiring action among highly engaged Canadian families.
Product Features
Have a new product or service to showcase to parents and/or grandparents across Canada? Say hello to our Need It, Want It, Gotta Have It section on ParentsCanada.com. Your brand is showcased across our website, newsletter, and social media platforms. This program is designed to spotlight innovation, build credibility, and introduce new products and services in a context parents rely on when making purchase decisions.
Parent Testing Program
Word of mouth between parents is one of the most powerful forces in family decision-making. When moms and dads hear about a product from another parent they relate to, it feels real, not rehearsed, and it often matters more than any ad or influencer campaign. ParentsCanada taps into that power by having real parents use your products or services in their everyday lives and share what genuinely works for them. Brands that meet our high standards earn the ParentsCanada Tried & Trusted Seal, a signal that your offering has stood up to real family use and is seen as a credible choice.
Contest Marketing:
Contests are a powerful way to amplify brand exposure and elevate the performance of your campaigns. ParentsCanada designs engaging contests that spotlight your products or services while creating excitement and loyalty among parents. Each contest is supported with extensive promotion across our website, newsletters, and social channels, maximizing reach and engagement. Brands can also capture valuable first-party data through entry forms, providing insights to inform future marketing strategies.
Lori, Director of Sales and Marketing
Jane, Owner
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Made possible with support from The Support Of Ontario Creates
ParentsCanada is giving one lucky Canadian parent $500 in cash. No strings attached, just real money for whatever your family needs most.
Contest closes March 31, 2026.
